(718) 921-2000 aymanjitan@yahoo.com

About Us

From Amman's Heart to Brooklyn's Bustle

Ayman Jitani brought more than just recipes from Amman; he brought a legacy.
Rooted in the traditions started by Mr. Walid AlJitan in 1996, our Brooklyn outlet is
a testament to our family’s passion for quality and authenticity.
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Our Story

A Legacy in Every Bite: The Paradise Journey

On the bustling streets of Amman in 1996, amid the fragrant aroma of spices and the cacophony of marketplaces, Mr. Walid AlJitan embarked on a journey—a journey not just of flavors but of memories, love, and legacy. With hands steeped in tradition and a heart full of passion, he established the foundation of what would become a renowned family business: a beacon of Jordanian dessert culture.

Fast forward a few years, and miles away in the dynamic heart of Brooklyn, Ayman Jitani felt the beckoning of his roots. Armed with recipes passed down through generations and stories that echoed the warmth of Jordanian hearths, he set out to introduce New York to a world where the past meets the present, where tradition dances with innovation.

Paradise Sweets and Bakery is not just a shop; it’s a bridge. A bridge that connects the soulful streets of Amman to the vibrant avenues of Brooklyn. Each product, whether it’s the crispy layers of baklava dripping with golden syrup, the rich and dense Harisi, or the soft, melt-in-mouth Maamoul, tells a tale. Tales of grandmothers rolling dough under the amber glow of lanterns, of festive gatherings where sweets were more than just desserts—they were the essence of celebration.

When you step into our Brooklyn outlet, you’re stepping into a world where time slows down. The modern decor, infused with touches reminiscent of Jordanian culture, is a tribute to our dual identity. The radiant golden ear of wheat in our logo is not just an emblem of quality but a symbol of our deep-rooted connection to our land and its bountiful gifts.

But what truly sets us apart is our mission, a mission borne out of love and respect for our heritage. At Paradise, we believe in preserving the past while embracing the future. Our innovative twists on classic recipes are a testament to this belief. The Chocolate Mixed Baklava, for instance, is our ode to the global city of New York—a delightful fusion of East and West.

As you savor each bite, know that you’re not just tasting a dessert; you’re partaking in a legacy. A legacy that Mr. Walid AlJitan began in Amman and Ayman Jitani continues in Brooklyn. Because at Paradise Sweets and Bakery, it truly is all about the taste—a taste that tells a story that becomes a part of you.

Join us on this delicious journey of flavors, memories, and traditions. Welcome to Paradise!

Our Vision

To be not just a bakery but a beacon of Jordanian culture in Brooklyn. We aim to be the go-to place for both loyal customers and new explorers seeking genuine Middle Eastern treats.

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Our Mission

Beyond just offering products, we offer memories. Memories of home for some, and new delightful discoveries for others. We are committed to preserving our rich heritage with every product we craft.

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